
Merci has been open for a few months in the Marais (Boyfriend’s hood) and the reviews have been mixed. A few Parisians to whom I gushed about it flat-out snubbed it as gimmicky and confusing. Some friends said it was trying to hard to be colette. Indeed, even the Times’ David Colman waffled about before finally deciding he liked the concept (I guess if he didn’t, he wouldn’t be a Critical Shopper). Well, I’m a critical shopper, too; it’s kind of my job. But for me, Merci was love at first sight.
Merci is similar to colette in that it is a lifestyle shop with clothes, accessories, beauty, and home; it even has a few shared brands with that famous boutique, like YSL, Repetto, and Margiela. I like colette (and as a result of my latest visit, I’m coveting anything from AS29 and the new Opening Ceremony Keds); but personally, I think the product at Merci is more accessible and suited to my lifestyle. It seems like a place I could spend an entire afternoon with friends; shopping, eating in a cozy library full of used books with a kitchen the size of my own, playing le nez at Annick Goutal, getting lost among all the stationary and accompanying accoutrements, and leaving for dinner with a fresh bouquet of flowers in my hands. Read on for some of Merci’s highlights.

Above, a view of the vintage signs from the mezzanine. This space would later be turned into a sale shop, where I had to restrain myself from buying a pair of OTK Barbara Bui boots that were 50% off. Below, colored pencils ready to be plopped into customizable Caran D’Ache tins.


Above, a selection of home furnishings, ranging from furniture (not pictured) to kitchen and tabletop accessories, as well as a number of knickknacks that you’ve never heard of but absolutely can’t live without. Below, the Annick Goutal haute parfumerie on the ground level.

Why merci? All the profits go to charity. The idea is the brainchild of Marie-France and Berhard Cohen, the founders of Bonpoint, which they sold a few years ago. All proceeds go to a charitable foundation dedicated to helping women and children in Madagascar. I can understand why some people think the idea is contrived, since ultimately any shop’s endeavor is to make money, but at Merci the philanthropic aspect of the business is totally downplayed. The owners set out to create a space in which people can interact in a marketplace on many different levels and I think they have succeeded. Be sure to check it out next time you are in Paris!

Merci, 111 boulevard Beaumarchais, Paris; 00-33-1-42-77-00-33