
Ever since watching The Last Emperor I have a newfound appreciation for the craftsmanship that goes into making couture. Couture is difficult. Naysayers decry it as archaic, unsustainable – an overblown manifestation of waste and greed and excess. In the last decade, couture has lost Versace, Ungaro, Lanvin, and YSL. Fashion is flying faster and leaner these days. But to others, couture represents the pinnacle of industry’s imagination and craftsmanship. This year for the first time, Paris Couture Week is adding haute joallerie from Boucheron, Cartier, Chanel, and Van Cleef & Arpels, among others. Although there are thought to be only about 2,000 couture clients around the world, Chanel is buying up ateliers and enlisting them for their own customers. Couture is like a license to use the most expensive materials, and create the most spectacular dresses. And in the eyes of Karl Lagerfeld and Galliano, the fairy-princess dresses of couture shows are the best marketing tool of all.
So I was sad to hear this morning that Christian Lacroix’s eponymous label, after a few near-buys and an incredibly drawn-out process of bidding and bankruptcy, will be forced to abandon couture and restructure to a bare bones licensing operation. All this after he and his suppliers worked without pay for months to produce what would be the last collection, sending teary-eyed models down the runway. This restructuring will see the house reduced from more than 100 coutouriers, designers, and businesspeople to about ten. Lacroix’s business has never turned a profit, which obviously played a role in the downfall of Versace and Ungaro as well; even in good times, there’s only so long you can keep a brand alive on sentimentality. It is particularly bad for the artisan culture; as the opportunity of finding work gets narrower they will remain jobless and fewer designers will choose to uphold the standards of couture. Hopefully this is just an example of unfortunate financial planning and not another fallen house on the way to a Dior-Chanel celebrity deathmatch.
Posted in biz news, fashion, paris
Tagged biz news, chanel, couture, dior, john galliano, karl lagerfeld, lacroix, paris, valentino