Last night was a mayjah party night for the bf and myself, although separated by the big pond. I attended the launch for Isaora at B.East, which was awesome!! I met a couple of the geniuses over at Weiden + Kennedy who are working on some super cool branding for the line. Hopefully more about that later.
Meanwhile, in Paris, Boyfriend attended the launch party of Sonia Rykiel’s lingerie collection for H&M at the Grand Palais… While the competition is fierce, I think he wins for cooler party.
The Grand Palais was transformed into a Parisian-themed fun fair for around 2,000 guests, complete with a ferris wheel, an 11-story Eiffel Tower, a goose parade, candy floss stands, some crazy psychedelic mushrooms, and majorettes from Croatia.
The Sonia Rykiel pour H&M lingerie collection debuts in around 1,500 H&M stores worldwide on Saturday. Hmmm… wonder if there was a gift bag?? Check out his awesome pics below. He actually said the pics are nothing compared to being there in person, and that it was one of the top ten, most extraordinary events he has ever been to. Love it when blockbuster brands step up and throw us great parties!
Oh I almost forgot the best part!! Boyfriend spotted and met none other than Eric L. Archibald from my guilty pleasure, Styl’d. Boyfriend told him we were watchers and apparently he was super nice and cool.
Now time for me to get back to the sample sale! (can u tell this is a mobileblog? More frantic than usual!) Met Morgan Spurlock this morning (so amazingly sweet and genuine) and the girls and I embarrassed him by gushing over Supersize Me! Back to work… :)
