and that’s all i’m going to say about that

I may as well have posted the pic from yesterday. Saturday @ 3:30 PM.

pop-up progress day 2

So this was the scene last night at Target’s pop-up shop:

I had the chance to chat with some of the girls working who looked miserable but were incredibly nice even though I didn’t buy anything. They said it had been quiet all day. I suspect a lot of the slowness has to do with the product assortment. I’m unhappy to say it is not that compelling. You can see in the pictures below the prices are great and so is the presentation but there is nothing there that shoppers can’t buy in another Target or other store (other than the Rodarte, which has so far not proven to be a draw despite all the buzz). I’m sure the 20° weather has a lot to do with it as well. Why go to a downtown corner of Manhattan when you can do your shopping all nice and cozy like in a brick-and-mortar Target? I am on my way to the hood this afternoon to meet a friend for lunch and so far can’t find any weekend updates; I hope it’s busier today!

pop-up progress day 1

Very busy day today! No time for (non-work-related) fashion. Apparently others feel the same way. This morning I sent my roving reporter Coop over to the corner of Greenwich and Gansevoort Streets to scope out the Target pop-up as promised. As you can see in the below pics, at 8:30 AM the shop was looking cheery and the gifts plentiful, but not too many shoppers. Mostly curious onlookers snapping pics.

When I arrived back to the hood at 2:30 after my meeting, the situation was looking more and more dismal.

Other than the red-clad sales associates (who I REALLY feel for in this 22° weather), there is not much action to speak of. The neighborhood is buzzing today and the Pastis overflow is at about a 3 so the dismal showing cannot completely be blamed on the weather. Later I will stop by again but at this point I am not holding out for any Rodarte catfights or Wii-inspired melees (sorry, brother).

pop-up progess

Some pics of the Target pop-up going up down the street. Right under the entance to the Highline. It looks like Santa’s workshop with a bar theme (see below). Customers can step right up, order from the menu, and get their gifts wrapped for free. Some highlights include the Rodarte collection, Wii Fit, and the Star Trek DVD. In this light, don’t the construction workers look like elves?

not in my backyard part II

I have mixed feelings about this. Less than two blocks from my office from this Friday-Sunday there will be a Target pop-up holiday shop, carrying, among other things, the Rodarte collection. Maybe the traffic will bring some business to the hood. That’s not so bad. But I am as yet undecided about whether I will be venturing over there. Entrance at the Highline entrance on Gansevoort + Washington. I’ll report back later with some pictures.

mark your calendars

Rodarte for Target / target.com and at select Target stores on December 20.